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My Experiment with Conversion Rate Optimization
I recently decided to do a marketing experiment with pay-per-click (PPC) advertising. I manage a factoring company that wants to increase the size of its portfolio, and I thought that PPC would work...
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How I Found my First Customers and Grew my Company
About ten years ago, I launched my company and was full of hope it would grow quickly. Like many founders, I had carefully planned everything – to the dot. I had the spreadsheets and the business...
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Eight Growth Hacking Tools for Your Startup
Every successful startup (or large business for that matter) is doing growth hacking. They may call it that, or they may call it something different. But one thing is certain – they are doing it. That...
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